7-Eleven Boosts the Informed Dining Program by 600 Locations
October 11, 2017 – Vancouver, B.C. – 7-Eleven Canada is making it easier for customers to make informed purchasing choices. Today, 7-Eleven joins the B.C. government’s Informed Dining program, adding 600 participating locations across Canada. 7-Eleven customers will have in-store access to information on calories, sodium and 12 other core nutrients for prepared foods and beverages.
“Being awarded the Informed Dining designation from the B.C. Ministry of Health is a great honour for 7-Eleven Canada, and it’s a first for our convenience industry,” said Doug Rosencrans, GM & VP, 7-Eleven Canada. “The program helps us to build healthier communities and trusting relationships with our customers.”
The Informed Dining program builds on 7- Eleven Canada’s nutrition transparency program. In the fall of 2016, 7-Eleven began voluntarily posting calorie labels nationwide on non-packaged foods and beverages – one of the first quick service restaurants in Canada to do so. In 2015, 7-Eleven Canada rolled out its “Better Choices” healthier options program, which expanded its assortment of healthier products and provided customers nutrient data for non-packaged foods and beverages.
“As a founding stakeholder of Informed Dining, Restaurants Canada is pleased to welcome our national member 7-Eleven Canada to the program,” said Mark von Schellwitz, VP Western Canada, Restaurants Canada. “7-Eleven’s pivot from traditional convenience store to a robust food service provider illuminates the rapid change in the restaurant industry. Their leadership to participate in Informed Dining ensures their customers have access to nutrition information for the entire range of food and beverages they offer. ”
7-Eleven now ranks 11th in food service sales in Canada. The food service retailer offers a wide product assortment that includes daily delivery of fresh food, hot food programs, in-store bakery, fresh produce, as well as self-serve coffee and cold-dispensed beverages. Ready-2-go options like fresh vegetables, salads, fruit cups, bottled water and single-serve fruits are gaining traction among customers seeking healthier options. In fact, 7-Eleven sells more than 4,100 bananas daily across Canada. For more information, please visit 7 -Eleven.ca.
About Informed Dining
The Informed Dining program is a voluntary nutrition information program for food service establishments developed by the Province of British Columbia. Participating food service establishments provide their guests with nutrition information, before or at the point of ordering, for all standard menu items.
For more information, please visit https://www.healthyfamiliesbc.ca/home/informed-dining
About 7 Eleven Inc.
7-Eleven Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and licenses more than 60,000 7-Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca