C-Store Day to launch nationwide on August 30th, featuring retailers, customers and politicians
Sixth annual event to recognize convenience stores, support Children’s Wish goes national
An Atlantic Canada event established in 2012 has been launched nationwide, coast to coast, and will take place on August.30th. Ontario will be the biggest growth market for the event in 2017.
Convenience Store Day or C-Store Day for short is a community based event that gives politicians and other local leaders the opportunity to volunteer, give back to their community and help fundraise for charitable causes. The day also gives local convenience store owners and staff the opportunity to thank their customers.
Satinder Chera, president of the Canadian Convenience Stores Association is eager to expand the event nationwide. “C-Store Day is a real community based event because convenience stores are an integral part of every community where they are located,” says Chera.
“I like the idea, says Dave Bryans, President of the OCSA. It’s about activating the grass roots and making connections. Local politicians and other community leaders volunteer to do 15- minute ‘shifts’ serving customers and fundraising, while store staff get really involved with special promotions and tasty giveaways like hotdogs, hamburgers and cupcakes…lots of fun and lots of opportunity to build relationships.”
C-Store Day events will be happening throughout Ontario with locations including: St. Catharines, The Greater Toronto area, and the Ottawa valley. Confirmed retailers include, That’s Entertainment, Rabba Fine Foods, MacEwen L’Orignal, and MacEwen Fallowfield.
That’s Entertainment store owner Nick Novakovich couldn’t be more thrilled to be a first-time participant in C-Store Day. “We are very excited to be participating in this event in St. Catharines. We truly value our customers and C-Store Day will allow us to give back to the community, support a worthy cause and even have some fun at the same time!”
Children’s Wish Foundation of Canada, Canada’s largest wish-granting charity, is this year’s fundraising partner. Major corporate sponsors include convenience store retailers Parkland Fuel, Couche-Tard, Needs Convenience, MacEwen and North Atlantic Petroleum.
“We’ve had a great C-Store Day partnership with the Atlantic Convenience Stores Association in Atlantic Canada,” says Rea Ganesh, National Director, Development Children’s Wish Foundation of Canada. “And we’re very pleased and excited now to be part of this national event and expanding the opportunities to be able to grant more wishes to children diagnosed with life-threatening illness. I look forward to participating at some Ontario locations.”
The names and locations of all participating retail locations can be found online. To learn more about C-Store Day visit, www.cstoreday.ca