A few retailers got creative on helping the campaign “free our beer” in the Province of Ontario. Writing a song and then performing it in front of a general store in high definition video is certainly a first for retailers taking a “viral” approach to spread the message.

Retailers Win The Academy Award For Creativity.

Posted on Youtube, these retail members are serious about sending a message to the provincial government. Given declines in consumption of tobacco and lottery play, convenience store operators need beer and wine as additional traffic drivers to cstores. Beer and wine is sold in convenience stores in Quebec and throughout the United States. Canadian cstores collect over $18 billion in taxes from selling age restricted products such as lottery and tobacco, and beer and wine is a natural extension of their tax collection efforts and community responsibility.